Discover Yangwang
Beyond Limits
Like Never Before
Brand Positioning
Brand Version
Brand Mission
Brand Proposition
āLike Never Beforeā embodies the achievements YANGWANG aspires to deliver and the promise it makes to its customers. Itās the mission every team member is relentlessly pursuingāmaking history by establishing Chinaās luxury newenergy vehicle brand.
Yangwang Logo
Brand Positioning

A luxury new energy vehicle brand crafted with cutting-edge technology.
YANGWANG originated from a technological dream first conceived over 20 years ago ā an ambition to deliver the ultimate in safety to every driver.
After more than two decades of dedicated R&D, BYD has established a comprehensive ātechnology pool,āconcentrating the groupās most advanced innovations into YANGWANG. These top-tier capabilities form YANGWANG core competitive advantage, allowing it to stand out in the fiercely contested new-energy vehicle market.
YANGWANG remains committed to crafting extraordinary, high-end vehicles. Through a suite of independently developed, cuttingedge core technologies, YANGWANG is pushing beyond limits and leading users into an unprecedented era of driving.
Brand Vision

To become the leader in the luxury new energy vehicle segment.
The automotive industry is undergoing an unprecedented transformation. Leveraging world-class industrial capabilities, mature and advanced technologies, YANGWANG is committed to becoming a global leader in luxury new energy vehicles. The brand continuously explores cutting-edge innovations to redefine the driving experience, while driving forward the global advancement of technology, product excellence, and brand value in the new energy vehicle sector.
Brand Mission

To create unprecedented dream vehicles for pioneers in pursuit of the ultimate.
YANGWANG is committed to creating groundbreaking experiences through technological innovation, delivering dream vehicles tailored for the pioneers of a new era. To date, YANGWANG has launched three groundbreaking high-end new energy vehicles: the all-terrain YANGWANG U8, the high-performance supercar YANGWANG U9, and the flagship luxury sedan YANGWANG U7. Together, these vehicles deliver a refined and luxury urban driving experience for global users, while unlocking thrilling performance in extreme scenarios through cutting-edge technologies that push the boundaries of imagination.
Brand Proposition

Beyond Limits. Like Never Before.
āBeyond Limitsā is the core ethos driving YANGWANG brand creation and product developmentāan uncompromising commitment to excellence in its vehicles, services, brand, and every individual within the company.
āLike Never Beforeā embodies the achievements YANGWANG aspires to deliver and the promise it makes to its customers. Itās the mission every team member is relentlessly pursuingāmaking history by establishing Chinaās luxury newenergy vehicle brand.
Yangwang Logo

The YANGWANG brand mark draws inspiration from the ancient oracle-bone-script form of the Chinese character āēµā (electricity), a powerful symbol rooted in Chinaās earliest writing system and rich cultural heritage. This unique character was carefully chosen to reflect the brandās pioneering spirit and deep cultural identity.









